After nearly a decade in brand design, I’ve seen firsthand how color shapes not just what we see, but how we feel.

Color is one of the most powerful tools in marketing — it communicates emotion, builds brand recognition, and influences behavior, often without us even realizing it. The more time I spent working with color, whether crafting brand identities or supporting marketing campaigns, the more I found myself asking:

“Why don’t we think about color the same way in our everyday lives as we do in the design world?”

That question became the seed for Pip’s. I created this space to bring the knowledge from branding, marketing, and color theory into your daily life, helping you use color not just to elevate your style, but to support your well-being.

Colors aren’t just visual choices. They affect how we think, feel, and even act. My goal is to help you reconnect with color in a way that feels intentional and inspiring. Here, I’ll be sharing color-focused finds, from style to wellness and accessories, many of which I personally own and love.

I hope what I share sparks joy, inspiration, and a little more color in your world. Thanks for being here. I’d love for you to follow along.